Kim and Greg have been in practice for over 22 years each. For many years we have been confronted with ill fitting children’s shoes from supposedly expert kids shoes fitting stores. Usually the fit is too big, more than a size and narrow feet placed in wide brands. The tale of travelling from store to store to find any style as long as they have the size is another common problem. Being confronted by inexperienced, non enthusiastic and grumpy staff is all too commonly retold to me by parents.
Now that Greg too is a parent of a preschooler, he also has been confronted with the lack of expertise and enthusiasm when he went to buy his son his first pair of shoes. This is a huge milestone and begins the important journey of foot health.
Around 70% of foot problems come from wearing the wrong footwear or ill-fitting shoes. The majority of these are caused by ill-fitting footwear worn as a child.
 Parents want nothing more than seeing their child growing up healthily. And they provide everything it needs for a healthy development. This includes the correct shoes. Right from the start.